Car refrigerator, many car owners have not used, car refrigerator in the domestic penetration rate is relatively low, and car owners for car refrigerator cognition is very limited. Automotive original, after all, take the car models are luxury brands of high-end models, from the vehicle price will be shut out of the ordinary owners, so when it comes to the car, most owner thinks of above all is the high-end brand models of additional features, so the car is highlight the grade of chicken ribs configuration, or a delicious practical configuration?

First introduces the rise of the car, the British in the early 16th century, have been used to preservation box in the horse-drawn carriage, used for food storage, early of the independent car refrigerator is also European design output, at the beginning of the millennium when domestic enterprises do car market after the car sheet is tasted, this allows owners can buy a car after selecting the car, You can enjoy this service without considering whether the original car comes with it.

In foreign countries, based on lifestyle reasons, people often go on outing and vacation, car refrigerator has been very popular. But at home, early due to the penetration and residents' consumption level, the car enterprise development is slow, but since 2010, domestic car ownership has been a steady rise, penetration increases rapidly, residents is also increasingly on the new higher living standards, rapid economic development also provides favorable conditions for the car market.

After more than 20 years of development, car refrigerator market in China is still in the development stage, market share compared with other car aftermarket products is small, the market scale is very different compared with foreign countries. But with the gradual rise of the domestic self-drive market, is expected to drive the car refrigerator this subsidiary industry. Before the epidemic, there were nearly 600 million self-drive trips annually in China. In the past two years, due to the impact of the epidemic, uncertainties in public transport have increased, and there are potential risks in the concentration of people. Therefore, self-drive travel is more popular during the epidemic. Vehicle refrigerators are functional products, and the number of people in demand is also increasing. Because most car owners do not understand vehicle refrigerators very well, the market development potential is huge.

Although the car refrigerator and home refrigerator are called refrigerator, but the principle and use scenario, way is completely different, car refrigerator is different from the traditional refrigerator, most of the car refrigerator in the market itself does not have a battery, through the car cigarette lighter or other interface to get power, compared with the family refrigerator 220V power supply, car refrigerator power consumption is very small. And many people misunderstand the car can only refrigeration lasts, it's not, most of the car belongs to the hot and cold dual-use products, preservation is only basic functions, refrigeration and belong to regular features, and the heat preservation function is completely different from household refrigerator, can meet the demand of particular scenario, many owners easily through "refrigerator" two words misunderstanding of the use function of the car.

At present, the rapid development of new energy vehicles in China has led to the popularization of the concept of on-board intelligence and car life. New energy vehicles have become the embryonic form of future cars in the configuration level of intelligence and technology. Cars are shifting from transportation tools to technology terminals, and the car configurations are becoming increasingly intelligent and advanced, all of which are designed to give drivers and passengers a better driving experience. The current on-board refrigerator is being endowed with this function to better fit with the future appearance in the new use environment.

As a technological product, vehicle refrigerator is not only suitable for the technology terminal of new energy vehicles, but also a good interpretation of the concept of "car life". The single product market will develop iteratively with the new energy vehicle market. Consumption upgrade represents that people begin to choose quality life. Whether in work or life, detailed process experience will bring people more pleasure. Car refrigerator can improve the experience of self-driving travel at a very low cost, and it is believed that it will be accepted and used by more and more car owners.